Paraplex

Brand promo

Films that carry a brand: its type, its colors, its pictures and its mark.

  • Brand identity showcase — A brand's whole identity in one film: the logo drawn up close, the typeface typed and selected, a glyph's construction, screens on a…
  • Glint — A media brand film in glass. Tinted glass panes scroll toward the opening words, BREAK THE FRAME parts for a burst of panes, a list of…
  • The Drift liquid glass — Five colored cards wipe up one after another, each carrying big words and its own liquid glass shape in front: a crumpled ring, a folding…
  • Poodle countdown — A launch countdown in gradient type. Words flip and lean in, a name dissolves into its Roman numeral, and the count runs down from IX…
  • Calla. showreel — A motion designer's showreel on a dark ground framed by a timecode readout. One orange dot carries every scene: an easing curve, a word…